We designed a holistic strategy for Hillcrest blending targeted organic and paid digital marketing, authentic partnerships, and clever PR campaigns focusing on its nostalgic roots and 70s style. Through engaging campaigns, collaborations with local businesses, and media exposure, we positioned Hillcrest as more than a place to stay — but as a destination in itself with beautiful design, elevated tennis and pool amenities and authentic surf holiday Australiana vibes. This approach not only elevated their visibility but also built authentic connections with both locals and visitors, tapping into the zeitgeist and popularity of reimagined retro motels. Our targeted campaigns increased online engagement, while strategic local partnerships expanded reach and visibility.